12 Tónar

12 Tónar, established in 1998, is a legendary record store and a label in the heart of Reykjavík. In 2019 we added a bar and a café which is very popular with the locals. We regularly host concerts and events in the store or in our beautiful backyard, where the sun always shines.

Why Choose Us?

Over the years our store has been featured in the press all over the world, including The New York Times, National Geographic, Spiegel etc and has been on countless list as one of the best in the business. A few examples:

Buzzfeed: 27 breathtaking record stores you have to shop at before you die, 

#2 afterAmoeba https://www.buzzfeed.com/mariasherm/best-record-stores-around-the-world

Gramophone: The best record store in the world? https://www.gramophone.co.uk/other/article/the-best-record-store-in-the-world

Easy Jet: The best global travel experience of 2018 https://ink-global.com/our-news/easyjet-traveller-best-travel-experiences-of-2018/

NME: Number #1 https://www.nme.com/blogs/10-worlds-greatest-record-stores-according-author-new-book-topic-2390452

About Us

Established in 1998 12 Tónar music store quickly became an important part of the Icelandic music scene. In 2003 we started the label with a special emphasis on young and upcoming musicians. Oscar Winner Hildur Guðnadóttir, 2 times Oscar nominated Jóhann Jóhannsson and Gramophone Artist of the year, pianist Víkingur Ólafsson all took their first steps with us. All the profits we make go directly back into the music  creating an organic 12 Tónar dedicated to the local scene.


Our store is located in the heart of Reykjavík very close the Hallgrímskirkja the famous church on the hill. We specialize in music in all formats both new and second hand, we also have a good selection of postcards, posters, t-shirts, tote bags and souvenirs. And of course the brand new Presidents Bar/Café with Happy Hours and events. 


Skólavörðustígur 15

Monday 10 - 18

Tuesday - Thursday 10 - 23

Friday - Saturday 10 - 01

Sunday 12 - 18